National Franchisee Survey
The purpose of this survey is to obtain information on franchising by those most intimately knowledgeable about it -- the people who own franchises.  We are surveying franchisees in thousands of companies covering over 100 different industries.

While it is not required that you answer every question, your responses would be greatly appreciated and will contribute valuable information to our research.  Your response to each question is greatly appreciated.  

Please answer each question to the best of your ability.  If you are unable to answer some questions, please skip over them and proceed to the next question.

Your confidentiality is of the utmost importance to us.  Personal information is never matched up to individual responses or provided to third parties.

Results of this survey will be available in a report.  As a participant in the survey, you have the option of receiving the report as explained at the end of the survey.
Section 1 of 7  --  Background Information
 
 
 
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  Which best describes your role in the business?
  How long have you owned the business or been employed by the company?
  How many locations do you own/manage?
  Do you plan on opening additional locations in the future?
  Do you anticipate closing any existing locations in the future?
  Which best describes your business background prior to opening this business?
  Prior to opening this franchise, did you have any related industry experience?
Section 2 of 7  --  Business Lifestyle
  How many hours do you work each week?
  How frequently do you work evenings?
  How often do you work on the weekend?
Section 3 of 7  --  Franchisor Relationship
  Choose the response that best describes your level of agreement with each statement.  All questions pertain to your relationship with your franchisor.
             
  Franchisor Level of Support is good.            
  My franchisor understands day to day issues I deal with in my business.            
  My franchisor provides the tools I need to be successful.            
  My franchisor is concerned with my profitability            
  Tutorials and/or training manuals are provided            
  Tutorials and/or training manuals are easily accessible            
  Tutorials and/or training manuals are valuable to my or my staff’s training.            
  Technology services available to me are adequate.            
  The franchise newsletter is a useful informational resource            
  My franchisor undertakes programs that drive business to my franchise.            
  My franchisor provides access to valuable vendor programs.            
  I have received training that helps me to be successful.            
  My franchisor understands that I must be successful for them to be successful.            
  My franchisor is a high quality, reliable and ethical organization            
  My franchisor has been helpful in improving my business.            
  I have an excellent relationship with my franchisor.            
  I am proud to say that I belong to the franchise.            
  Please rate the quality of each type of service provided by your franchisor.
             
  Quality of initial training            
  Pre-opening support            
  Ongoing training            
  Communication between franchisees            
  Technical support            
  Operational support            
  New product/service introductions by your franchisor            
  Advertising, marketing and/or promotional material            
  Advertising co-op            
  For each of the following advertising resources provided by your franchisor, please rate its value to the development of your business.
             
  Television Advertising            
  Radio Advertising            
  Newspaper Advertising            
  Magazine Advertising            
  Internet Advertising            
  Web Site excluding store locator            
  Web Site Store Locator            
  Point of Purchase (inside store) signage            
  In which area(s) do you feel that your franchisor could improve their support to you?
Section 4 of 7  --  Business Development
  What holidays and/or major events have a noticeable positive impact on your business?
 
  Which of the following methods have you used to promote your business over the past 12 months?
 
  Among business development services not presently offered by your franchisor, which would you like to see being available to you?
 
Section 5 of 7  --  Overall Satisfaction
  Why did you first get involved in franchising?
 
  Would you recommend your franchise to a prospective franchisee?
  Knowing what you now know, would you be likely to invest in your current franchise?
  From a personal satisfaction perspective, my business can be described as ....
  Where do you see yourself in five years?
 
Section 6 of 7  --  General Financial
  How many years did it take for the business to become profitable?
  Do you agree or disagree with each of the following statements?
     
  Revenues have increased over the prior year.    
  Profitability has improved over the prior year.    
  I am optimistic about the long term growth potential for my business.    
  My operation is superior to that of my local competitors.    
  The fees I pay to my franchisor are fair.    
  The total investment of time and money in my business is far greater than what I expected.    
  From a financial perspective, my business can be described as ....
  What was the profitability of your business during the most recent calendar year?
  Please describe the direction of your business over the past year and into the coming year.
       
  Business Growth Past Year      
  Business Growth for Next Year      
Section 7 of 7  --  Demographics
  Where is your business located?
  My area is best described as
  The population of city or town, including surrounding areas, where I am located is
  What is your age?
  Are you male or female?
  What is your ethnicity?
  What is the highest academic qualification you have attained?
Before finishing, we require just a little more information.
 
We request your e-mail address so that we can send you survey results when they are ready for distribution.   This information will only be sent to you via e-mail.  We maintain complete confidentiality and do not link your e-mail address to survey results or provide it to third parties.
  What is your full address?
   
   
   
   
   
   
   
This survey will periodically be updated.  Providing your address allows us to contact you via mail and request that you update your responses.  As with your e-mail address, we maintain complete confidentiality and do not link your mailing address to survey results or provide it to third parties.


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Thank you for taking the time to participate in this survey.
 
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